By the mid-1990s, there were dozens of abercrombie and fitch stores in the United States. On September 26, 1996, The Limited, Inc. took abercrombie & Fitch public on the New York Stock Exchange with the ticker symbol “ANF” and with the per share offering as $16. In late 1990s, the company began to opt building stores only averaging between 8,000 to 20,000 square feet (700 to 2,000 m2) in high-volume retail centers around the country. It also launched the canoe store prototype of white facade and interior gray walls to accommodate the growth of its brand.
In 1997, abercrombie and fitch launched A&F Quarterly. The publication included photography, interview sand articles about sex, pop culture, and other teen interests. In 1998, the company introduced its first subsidiary, abercrombie. The concept was designed as the abercrombie & Fitch for a younger clientele between the ages on 7-14. In 1999 began a 3-year-long class action lawsuit in which
abercrombie and fitch was one of several American retailers involved for its sweatshops in Saipan. Revenue recorded for abercrombie and fitch at the end of fiscal 1998 was at $805.2 million USD. By 1998, Abercrombie & Fitch went became an independent company, and Mike Jeffries assumed the position of Chairman and Chief Executive Officer.[16] As the brand regained its prominence, industry analysts began to speculate how long abercrombie and fitchwould be able to retain its popularity.
abercrombie and fitch was one of several American retailers involved for its sweatshops in Saipan. Revenue recorded for abercrombie and fitch at the end of fiscal 1998 was at $805.2 million USD. By 1998, Abercrombie & Fitch went became an independent company, and Mike Jeffries assumed the position of Chairman and Chief Executive Officer.[16] As the brand regained its prominence, industry analysts began to speculate how long abercrombie and fitchwould be able to retain its popularity.
